Mobile City

Vikas Banga
Vikas Banga
The Journey : Early Days to How I Got Here

I started my entrepreneurship in 1998 in third year of my college, where I became part of online job portal startup. After completing my engineering, I joined HCL Technologies, where I was part of new initiative in Retail Vertical. After working into new technologies impacting Retailer like Electronic Shelf Labeling, ecommerce and more for close to 3 years, I became part of founding team of Appulse Technologies ( which helps ISVs and Product companies in areas like software development, software re-engineering, and Web Application Development.

After the launch of iPhone, App Store, and growth of Android, in then last few years, it was becoming very clear that mobiles are going to change the way we live and impact each area of our life. I co-founded LetsGoMo Labs ( in the year 2011 with the focus on understanding the mobile technologies and helping our customers, which include startups, SAAS providers, ERP providers, and enterprises adapt to the changes happening in the mobile space.

Often it would involve creating smartphone Applications and mobile websites depending on how their users are accessing their systems.

Smartphone Apps
LetsGoMo creates successful applications by combining our understanding of complete Smartphone ecosystem, industry knowledge and technical expertise in different mobile platforms. We guide our customers in the entire process from conceptualizing the application, technology and platform choice, UI Design, Development, Testing, and Application Marketing.

Mobile Websites
Enable your web presencefor700 million+ mobile users. We provide complete solutions from building your mobile strategy to implementation and hosting, without using your engineering resources.

Decisions That Mattered

Starting on my entrepreneurial journey in 2003 with Appulse Technologies was one of the most important career decisions I have made. Biggest inflection point has been the realization in 2010 that from now onwards it is going to be 'Mobile First, Web Second'. This led to the launch of LetsGoMo Labs.

Work and Role: Then and Now

Major difference has been that I am back to my roots as an engineer. More than half of my time goes into building mobile strategy, smartphone apps and coding which has been bliss.I also keep myself updated on the latest tools and technologies impacting the mobile space right now.

Two Years Down the Line

I am still learning a lot every day. Not a day goes by where I have not learned something new by interacting with our customers, and my team members. We are working on a framework based on Phonegap/Cordova, which would help us reduce the development time for creating and launching a mobile application from 4-6 weeks to 1-2 weeks.

What I Learnt Along the Way

Most important lessons I've learned is:

First: Less is more. Meaning: focus, focus focus, do one heck of a job at the few things that matter most to make the business successful, and don’t worry about all the other things that you *could* be doing.
Second: Perseverance. Everything will be challenging, stay at it, until you nail it no matter how long it takes. Remember Edison, we won't have "light" if it wasn't to his perseverance.
Third: Hire the best team you can attract, and do everything you can to retain and inspire them. If you're going to build an incredible company, you need brilliant people with you.
Plan for the best, be prepared for the worst.

Trends to Watch Out For

Rise of HTML5, Hybrid applications instead of Native Applications, Phonegap/Cordova, Increase in tablets penetration as compared to desktops, Growth of Android based smartphone as compare to feature phones in the emerging markets like India and Africa are few of the trends I am watching.

LetsGoMo is already doing state of the art Application development, which leverages HTML5, Phonegap and is building cross platform applications instead of Native applications for its customers. Growth of Android Phones in India would lead to creation of a whole gamut of applications which leverage smartphones, mobile Internet, and new initiatives liked UID project by Indian Government.

My Advice If You are Starting Out

Currently mobile and smartphone offers immense possibilities in the areas of education, governance, healthcare, enterprise IT, and commerce. It's very easy to get lost in this maze of opportunities, my advice would be to find a niche and build an A-Class team.

Must Focus Areas For the Future

HTML5, Cross-Platform frameworks like Phonegap,, CSS3, and the most important is User Interface Design.

Books/ Websites I Recommend

  • Designing the Mobile User Experience by Barbara Ballard
  • Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps by Suzanne Ginsburg
  • 20 Recipes for Programming Phonegap
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