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InMobi Launches Platform to Maximize Lifetime Value

By SiliconIndia   |   Wednesday, November 28, 2012
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Bangalore: InMobi, the leader in mobile-first technology platforms, and the largest independent mobile ad network, announces the private beta launch of InMobi Lifetime Value Platform (LTVP).  This free-to-use platform allows premium publishers and app developers to better understand and engage their users, helping to maximize lifetime value (LTV), and ultimately increase revenues.

InMobi LTVP works by identifying different in-app user groups and providing deep behavior insight to the premium publisher or app developer.  The app publisher using the InMobi platform then has the ability to rapidly modify the app’s behavior for each user segment without having to resubmit the app for approval.

The InMobi LTVP takes a three-step approach:
1.    Insights: Gain advanced user insights across app usage, user engagement, in-app revenues, and other behaviors within the app.
2.    Segments: Define granular user segments based on behavioral attributes such as monetary value of the purchase, time spent inside the app, number of app launches, or other custom events unique to the app.
3.    Actions: Deliver rich in-app messages and modify app behavior at a segment level using targeted actions such as selling unique virtual goods, displaying highly customized ads, rewarding power users, or cross promoting other apps.

 “Successful app publishers understand that real value is achieved through user engagement and loyalty.  We noticed a need for a platform that helps app developers and premium publishers gain detailed insights into user behavior, and deliver targeted actions in real-time,” said Chandrashekhar Vattikuti, VP of Product Management, InMobi.

InMobi LTVP is free-to-use for premium publishers and app developers, and currently supports iOS and Android, with Windows 8 in development.

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