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How to Monetize Your Apps in the Multi Billion Dollar App Market?

By SiliconIndia   |   Friday, December 28, 2012
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Bangalore: Today's app market is understood in terms of five core market functions: content creation, development and management, distribution and discovery, monetization and consumption. For content owners, app developers, distribution platforms, ad networks and advertisers, such as admob, Rovi, YuMe, adRise, InMobi, Smaato, Shazam and other stakeholders in this industry segment, monetization is crucial. Seizing multiplatform revenue opportunities is the name of the game as connected device ownership and app use continue to ascend into the mainstream. To survive and continue expanding, app market owners and developers must adapt to new service models and distribution channels; the right mix of premium pricing, in-app purchases and ad-revenue will yield the greatest success.

To help executives, investors and industry stakeholders understand the core business models, best practice strategies, and user trends; Global Information Inc highlights four mobile app market research reports.

1.    Monetizing Apps on Connected Devices
This report evaluates the core business models supporting app development and distribution on Internet-connected devices in North America. Key topics explored include connected device adoption, app usage trends, market drivers and risk factors. To help executives understand the future strategic direction of this market, the report also provides forecasts for connected app download, In-App purchases (IAP) and revenue forecasts through 2016.

2.    Smartphone App Market Overview: Top 5 European Countries
The market for mobile applications has become a multi billion Euro business. The European application market represents approximately 20% of the global market. Accounting for 15% of the global app market, the biggest European app markets are: UK, Germany, Italy, Spain and France.  In 2012, publishers in these top 5 European countries will have generated 1.68 billion Euros with paid application downloads, in-app purchasing and in-app advertising. The growth rate during the initial years is above 140%.

3.    European End-User Software Trends 2012: Mobile and Social Enterprise Applications
Current mobile IT access in Europe is overwhelmingly driven by access to email, calendar, and Web browsing. However, when it comes to providing mobile access to transactional and analytical enterprise applications, it is estimated that only one in ten organizations has made progress today.
This IDC study examines how far European IT decision makers are with mobile IT access and what their attitudes are with respect to the so-called social Web. This end-user information is based on an IDC survey of 700 European organizations' IT decision makers from small, midsize, and large European organizations. This study presents the survey results related to social software and the social Web and interprets these results in an enterprise application context. The results are furthermore examined by country, industry, and organization size.

4.    The Future of App Stores
App stores will proliferate over the next few years, but will then go through a 'shake out' period in which only one or two app stores will survive for each mobile operating platform. If this is the shape of the market to come, how will current players prepare to ensure their future existence?
This report provides a summary of the status of app stores in the market today. It presents a number of features common to all app stores. The major apps stores are then described by one of three groupings: 1) consumer, 2) enterprise and 3) independent. The business model for app stores is presented including upfront payment, in-app purchase and on-going subscriptions. The changing world of app revenue is summarized, indicating revenue started "all up front"; however, it is migrating to mostly in-app to give people time to see if the application meets their needs.

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