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How to Deliver an Outstanding Mobile Application

By SiliconIndia   |   Friday, November 16, 2012
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Bangalore: App stores are filled with apps from various horizons ranging from social networking to shopping and from health to entertainment. Thus, it is difficult for an app to secure a place in the Editor’s Choice. It must always be remembered that a successful mobile app is not the one that gets the highest download. However, an application can be termed successful only if it can engage a user for a long period of time. This leaves developers to wonder what makes a user loyal to an app and what doesn’t.  

Take a look at a few tips which will help mobile application developers deliver successful apps that will connect with the audience.

1.    Update your app regularly
For an app to engage its users, it must be updated regularly. After development, developers should not leave their apps unattended. However, they should include some new and interesting features at a regular interval.

2.    A Strong Marketing Strategy over a Long period of time
Marketing is of utmost importance and a good marketing strategy will increase the number of downloads for the application. Paul Jacob on advises app developers to never stop marketing their app. There are new smartphone owners emerging daily and developers should treat them as potential new comers.

3.    Feedbacks
Mobile application developers should acknowledge the feedbacks given by the users and accordingly make any required changes. Feedbacks can also be taken right from the beginning.  This will give a brief idea to the developer on what the future users of the application expects and accordingly he/she can design the app keeping in mind the requirements of the users.

4.    Keep it simple
Smartphone users expect their applications to be simple and easy to use. Applications that have been crammed with so much of content and options will not only look bad but it will also be difficult for users to navigate. This is the biggest mistake that many application developers commit. It should always be remembered that the best app available today satisfies just one or two needs of a user.

5.    Integrate your app
Integrating your app with another application or a social platform will bring in enough popularity for your app. To choose the right partner or platform, Edith Yeung on advised developers not to base their decision only on the number of users on the other platform.   

6.    Test your app well
Users expect their apps to be error and bug free. Therefore, it is important for the developer to test or get the application tested thoroughly before releasing it. The app should only be released once you are satisfied with the analysis.

The Mobile Digest is a weekly summary of News, Trends, Reviews, Profiles and Articles from the Mobile Space.
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