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Applicasa: Providing Server-side Solution to App Developers

By SiliconIndia   |   Friday, June 15, 2012
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Bangalore: Applicasa, a new company that offers a one-stop-shop, server-side solution for mobile app developers, announced that it is now offering an Android version of its web-based service to support the needs of a broader developer community looking to capitalize on the explosive growth of mobile apps. Applicasa’s solution enables developers and brands to quickly build server-side mobile apps that intelligently use backend data and offer a rich set of cloud-based features and functionalities such as geo-location, push notifications, shopping carts, and customized deals.

“We’ve seen firsthand how difficult it is for mobile app developers to build the backend infrastructure required for full-featured mobile applications. By squarely addressing this problem, Applicasa’s solution has added over 2,500 registered iOS app developers since we launched in February, and we expect new registrations to rapidly double, given our new support for the popular Android platform. With the ‘backend as a service’ segment of the mobile development community quickly evolving, Applicasa is addressing a critical need in the market by making its solution accessible to a broad range of native app developers,” said Lior Malenboim, CEO of Applicasa.

Server-side development is currently one of the most complicated, time-consuming, and expensive aspects of mobile app development. Some app developers lack the expertise to develop a server-side backend, and even those with adequate know-how must spend at least two weeks, or an estimated $10,000 worth of labor, to accomplish this. As a result, developers may be forced to omit desired features from their apps or spend money on outside developers in order to see their apps come to fruition.

By offering a complete server-side solution, Applicasa reduces the barriers and costs associated with server-side development and hosting so that mobile app developers can focus on the client side of their apps. With Applicasa’s distinct, easy-to-use, drag-and-drop interface for database creation and custom queries, the whole process of developing an app’s server-side backend takes only 10 minutes, requiring no more than the click of a few buttons and zero knowledge of server-side coding.

Also unique in the marketplace, Applicasa’s Content Management System (CMS) provides a comprehensive set of project tools that enables developers to efficiently manage an app’s content, workflow and push notifications, and collaborate with teammates and customers depending on the desired level of input. It enables brands to pay Applicasa directly for its services so that outsourced developers don’t have to hassle with payments. Furthermore, because Applicasa’s service is hosted over the cloud, it provides instant scalability, growth, and functionality for mobile apps.

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