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Amazon Launches Free Unity Plug-ins for In - App Purchasing & GameCircle APIs

By SiliconIndia   |   Wednesday, November 28, 2012
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Bangalore: Amazon.com recently launched free Unity plugins for their In-App Purchasing and Amazon GameCircle APIs, making it even faster and easier for developers using Unity to add these features into their games and apps. In-App Purchasing and GameCircle improve monetization and increase engagement by allowing developers to add Achievements, Leaderboards, and Whispersync for Games to their games on Kindle Fire and Kindle Fire HD.

"Unity is one of the most popular tools for building mobile games," said Mike Frazzini, Director of Amazon Games. "Amazon's In-App Purchasing and GameCircle APIs help developers reach more customers, keep them engaged, and make more money. Every week millions of customers are playing GameCircle enabled games and are able to compare scores and compete against friends. We want to make it as easy as possible for developers to quickly integrate these features and our new, free plugins make it incredibly simple to do so for anyone using Unity."

The Unity game development platform includes a wealth of tools designed to help developers create rich interactive experiences expertly and efficiently. It also creates binaries targeted for specific platforms such as Android, which developers can publish to Kindle Fire and the Amazon Appstore for Android.

The average In-App Purchasing transaction generates more than twice the revenue of the average paid app transaction. In addition, Amazon also recently announced GameCircle APIs, which provides developers with a series of features that encourage engagement within their games, including Achievements, Leaderboards, and Whispersync for Games. GameCircle also displays relevant gameplay data, such as Leaderboards and the number of friends playing a game, front and center within Kindle Fire's games library, creating a unique opportunity for developers to keep customers engaged with their games.


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