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iPhone App Developers Can End the App Discovery Issue with Facebook Ads

By SiliconIndia   |   Friday, February 22, 2013
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Bangalore: App discovery has remained one of the greatest challenges for Mobile App Development companies. Even when android is owned by Google itself, it has not been able to devise a methodology to present 700k+ apps submitted in its app store to its android  users. Applications are a one stop destination on a web server which can be searched with respect to a category. In short unlike general web content, apps cannot be marketed efficiently through search engines. They are more like films hence the popularity of an app is crucial and a platform that triggers active and real time app suggestions to your pool of friends is a goldmine for mobile app development companies. Facebook’s ads for iOS apps in iOS mobile devices is a similar effort that features ads in the news feed story and can be directly installed from iTunes without exiting FB interface.



Openxcell Technolabs, a prominent iPhone app development company in India sees this as an opportunity to solve this chronic problem of app discovery. “You see facebook is a great tool where you have so many people playing games and using apps. If you create a mind blowing app and set it for advertisement, it has the potential to spread like wildfire on facebook. I think at least for iPhone app development team we have a reliable app discovery tool now” says Varshal Patel, iPhone app development expert at Openxcell Technolabs. The API of the ad creator is interesting that allows developers to create demographically specific ads for iOS users. The developers putting ads of their apps can also scale the thumbnail to a desired size so that they can grab maximum attention of the users.



It was reported recently that one of the top game development companies based in Japan has found the ad results to be encouraging on Facebook. They have also shown their preference towards facebook to be used as a reliable tool for app discovery for iOS devices. It was also reported that one fifth of the top iPad and iPhone app development companies have been testing the platform from quite some and obtained positive analytic figures.



For faceboook, monetization for mobile has been a lingering issue. Sensing the potential of an application driven environment integrated with an issue of app discovery, Facebook ads for iPhone app development experts is a boon for both the worlds. It will be interesting to see whether the same is launched for Android app development brigade or not.


The Mobile Digest is a weekly summary of News, Trends, Reviews, Profiles and Articles from the Mobile Space.
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