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Airpush and Apsalar Partners to Provide In-app Analytics to Developers

By SiliconIndia   |   Friday, March 1, 2013
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Bangalore: Airpush, winner of the "Best Mobile Ad Network" at the 2012 MEAs, and Apsalar, provider of the most advanced Mobile Engagement Management solutions for app developers and marketers, have entered into a joint agreement to provide in-app analytics to developers in Airpush’s extensive ad network.



“We’re excited to partner with Apsalar to offer cutting-edge app analytics to our Android developers”
The two companies announced the platform integration at the Mobile World Congress in Barcelona, Spain, the mobile industry’s premier global conference, here through Feb. 28.



Under the agreement, Airpush has integrated Apsalar analytics capabilities directly into its platform, creating one of the most advanced group of tools available for Android app developers in one place. With Apsalar's in-app analytics, developers can understand user behavior and measure retention, engagement, and monetization. Additionally, with Apsalar's analytics, marketers will have access to additional tools to more effectively measure and optimize the ROI of all their advertising campaigns – including installs and user revenue generated by each campaign – in one, centralized dashboard. Combined with the ability for Airpush to drive industry-leading streams of reliable revenue, the new platform represents the most significant resource available to Android developers in the world today.



“We’re excited to partner with Apsalar to offer cutting-edge app analytics to our Android developers,” said Asher Delug, CEO of Airpush. “With this partnership, Airpush becomes the first company to offer monetization, bug tracking, and in-app analytics in a single Android SDK and associated web dashboard. Apsalar offers developers and marketers the insights they need to power their apps – for free – and these capabilities will help developers create even more capable, more powerful apps.”



“We’re excited to partner with Airpush to offer developers and advertisers on the Android platform ‘best in class’ mobile analytics,” said Michael Oiknine, CEO of Apsalar. “Apsalar is built on the fundamental premise that all business leaders should be provided with free access to the key insights that will drive the success of their apps. Our alliance with Airpush will enable us to even better serve the Android development community, and we look forward to growing the platform’s advertiser base overall.”


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