6 Important Features a Mobile Marketing App Should Have
Bangalore: The 21st century ushered in the era of mobile communication devices. It has transformed the operations and management of the corporate world and has opened many avenues for the organization to prosper. Mobile phones with its various features ranging from SMS to MMS to Voice Messages, has proved to be the most effective mode of communication for marketers. They can be used to convey the desired message to the right group of people.
The features and functionality of mobile marketing apps are very similar to a mobile website. Here are 6 essential features every mobile marketing app should have as cited in an article by Sandy Cormack in business2community.com.
1. One Touch Contacting
Cormack strongly advised app developers not to force users to type the information if they have options of getting connected with the touch of a button. Users may want to e-mail the marketer or even call. Mobile apps will make these tasks simpler.
2. QR Code Scanning
Mobile marketing apps should have a QR Code Scanner. Recently, QR code has become a focus of advertising strategy. By scanning the code, the customer will get quick and easy access to the brand’s website or the product information page.
3. One Touch Sharing
Integrating social networking sites is one form of advertising for your app. If the users like your app, they can share about it to their friends on facebook, twitter or by SMS and e-mail.
4. GPS Coupons
Mobile marketing apps with GPS coupons can track the number of times a customer visits a particular shop. After a preset number of visits, the app gives a bonus. The bonus can be in the form of discounts on purchases.
5. Push Messaging
App developers can keep the user informed about the new features that can be downloaded for their app through push messaging. When a customer downloads your app, provide an option for them to either receive push messages or not.
6. Shopping Cart
If your app allow users to shop online, it is good that you include a shopping cart. This will make shopping easier for the user as they don’t have to pay every time they select a product. They can make a final payment once they have selected all the items they need to buy.
Post your Comment
All form fields are required.
© 2013 SiliconIndia all rights reserved