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3 Tips to Successfully Market Your Mobile App

By SiliconIndia   |   Thursday, February 7, 2013
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Bangalore: Alright you have developed a beautiful app with the latest features. The next question is how to ensure that the app is successful and secure a coveted position in the app store. The answer to this doubt that runs in the mind of every mobile app developer is to have a good marketing strategy for the app. Although, the app features will attract downloads, however without a proper marketing, the app would render useless and will receive an insignificant number of downloads.

It is crucial to promote your new mobile app and provide proper explanation about its purpose in order to draw the attention of the targeted users as well as to satisfy the interests of the existing users, states Yancy Marry on Promotion World. Here are few tips from Yancy on how to market your app successfully.

1.    Start with a free version of the app
Don’t just jump directly into the paid category. However, release a free version of the app with limited features as there are possibilities that many of the users would not have any information regarding what the app is all about unless they have either seen it or used it before. Honour the feedbacks given by the users regarding the free version and this will allow you to launch a paid version of the app which is worth every penny.

2.    Eye-catching Presentation Skills
The way you present your app to the audience also makes a difference. An app which is being presented well will definitely attract the users. Furthermore, the medium where you plan to promote your app should also be taken into consideration. If the app that you plan to promote is for educational purposes, it would be best to promote them on educational websites and other related platforms.

3.    Don’t forget your App after its launch
You shouldn’t forget about your app after it has been launched into any of the app stores. However, it will be good if you can devote some time to check on the sales and the usage data as well as the feedbacks given by the users. This will give you a brief idea of what users appreciate in your app and what they don’t like. This will be useful if you are planning to release updates. Yancy feels that by offering some kind of incentives to users who can contribute towards improvement of the app will spike sales as well as the download rates.

The Mobile Digest is a weekly summary of News, Trends, Reviews, Profiles and Articles from the Mobile Space.
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