Founder & CEO, MobiPrimo Technologies
Samir has more than 15 years of product development and outsourcing experience. Earlier at Persis... more>>
Globally we have seen a few large opportunities in last couple of decades. DOT.COM was one of most talked about opportunity in late nineties where quite a few successful technology companies were made (eBay, Amazon etc). DOT.COM was in the early period of internet generation and was a phenomenon for a few hundred million users. Indian market was relatively unaffected by DOT.COM because of lower PC, internet penetration in the country at that time.
During last decade Web 2.0 was the next big opportunity wave where again quite a few successful technology companies established themselves (YouTube, Twitter, Facebook, Flickr etc). This model was significantly different and improvised over the DOT.COM era where the responsibility of content creation was transferred from the technology provider to the end users. The new term user generated content was coined and proved to be very apt. The widespread of Web 2.0 was phenomenal with staggering numbers. 5 billion contents created/shared per week on Facebook, 230 million tweets per day on Twitter, 3 billion views of YouTube videos per day. Web 2.0 wave then expanded to include mobile user base with the term Mobile 2.0 where user generated content could be published and accessed from mobiles. Indian consumers participated in this opportunity in much more significant manner compared to the DOT.COM era, thanks to you wider adoption of broadband internet and mobile internet.
The next big opportunity is just around the corner. Globally mobile users (5 billion) have surpassed PC users by handsome margin. In India, mobile subscribers are far more than PC, Television or even news paper circulation. This provides the unprecedented opportunity that is much bigger than DOT.COM and Web 2.0 opportunities.
Lets looks at the opportunity size from Indian Context:
Challenges from Indian context:
At this time, consumer focused mobile products and services have a huge market opportunity and relatively very little competition. The current demography of the mobile internet users demands more consumer oriented applications on mobile that are specifically made for Indian context and requirements in multiple industry domains (social, entertainment, religion, cricket and so on). Mobile health products/services have a huge demand, although its unorganized segment right now, but larger corporate groups setting up hospital chains is creating the needed infrastructure in this segment.
Mobile internet users lack the richness and larger form factor which is prevalent in PC/Tablet segment, providing larger form factor to such mobile only users at relatively lower price point is another huge opportunity area. Over next few years, the current Indian mobile internet users (in teenage or in early twenties today) will need the enterprise mobile applications.
Stay tuned as I will be elaborating on certain opportunity areas in next upcoming articles.
More articles to follow:
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