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Apptology

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Apptology

Apptology
ABOUT US:
Based in Northern California, Apptology is the leading mobile applications development and mobile marketing company. They are unique in their service offering as they are the only company to offer a comprehensive suite of ReadyBuilt affordable solutions for the mobile applications for the SMB. Their management team consists of entrepreneurs and industry pioneers from Silicon Valley and Fortune 500 companies working in mobile, interactive and new media technologies. They have a team of nearly 50 developers who have created hundreds of applications for various companies around the world on ALL mobile platforms.
Rich
FOUNDED:
2009
OFFICES:
USA, Australia, LATAM, France and India
KEY PERSONS:
Rich Foreman
Founder and CEO
Rich leads Apptology with 15 years of experience in engineering, mobile application development and account management spending most of his career in the high tech industry which began at WebEx. Rich was instrumental in the product development, customer support and sales management process during his 11 years at WebEx before the $3.2 billion Cisco acquisition. Additionally, Rich is founder of iRead and Learn.com which is a publisher of mobile children’s books and educational tools. Rich brings a wealth of experience in the mobile app development industry and he thrives on daily interaction with clients. Rich has a BS in Industrial Engineering from The University of Washington, a Master of Science in Public Administration from Troy State University and was a lieutenant in the Civil Engineer Corps for the US Navy.
Rich
Gary Dalal
Chief Technology Officer
EMPLOYEE COUNT:
11 in US; 89 in India
CLIENTELE:
Siemens, Wall Street Journal, Nuvel, All Sports Timing, Bizhappy, Diamond Voice, SARTA, Sacramento Guitar Society, Swint Realty.
SPECIALTIES:
Mobile App Development, ReadyBuilt Apps, Custom Apps,
Mobile Marketing
PRODUCTS:
Ready Built mobile applications - which are specifically designed for small and medium-sized businesses (SMB) to provide a mobile marketing platform for real estate professionals, the dental and medical field, restaurants and bars, salons, spas, non-profit and professional organizations, retail and grocery and many other business types. These Ready Built applications are developed for iPhone, iPad and Android devices and cost $550 to publish on all three platforms.

Custom Mobile Applications - Made to order apps, based on specific custom functionality requested by clients and range in pricing based on the complexity of the software development.
REVENUE MODEL:
  • For custom apps (designed per a client’s specs), Apptology develops at a fixed price basis.
  • For on going projects or maintenance, Apptology will provide service at either an hourly or monthly rate
  • For our ReadyBuilt Apps, we have a setup fee and a monthly reoccurring fee.
MAJOR MILESTONES:
  • LLC granted April 2011
  • Ready Built Platform is deployed
DIFFERENTIATING FACTORS:
  • Apptology can develop all mobile platforms including iOS, Android, RIM, Windows Mobile and Symbian
  • Apptology can both integrate to existing backend systems or develop any necessary backend system
  • Apptology’s development process is a hybrid process. Design and project management is done in United States. Coding is done offshore.
  • Apptology can develop a robust iPhone/iPad, Android, and RIM app for $700 and $60 per month. This offering is geared for SMB and non-profits to promote their business or organization
  • Apptology uses Base camp & Webex tools for Project Management and offers dedicated US based project mangers, graphic artists and testing professionals.
ROAD MAP:
  • Q3 2012: Text Marketing
  • Q1 2013: Mobile Friendly web sites
INVESTORS:
Self  funded
COMPETITORS:
Mutual Mobile, Copper Mobile
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WEBSITE: