The Turning Points
- Working as an art director on the startup Zoomin from inception to
execution. It won the PC-World - 2008- Best Photo sharing platform in
India. Design was one of the deciding factors to win.
- Grabbler - Facebook Game. It emerged as #1 in Facebook Developer contest India.
- SAS Survival Guide iPhone app- First to win a Webby Award 2011- Official honoree from India
Work and Role: Then and now
Basic design principles are always the same for any medium. The
opportunity to work on Mobile apps which is the new and emerging medium
is very exciting. It throws up enough challenges when designing the
whole experience for the users who themselves are evolving and getting
used to this new medium. So as compared to my previous jobs where it was
more of Web and print, the current job is latest in technology and
gives me a great amount of satisfaction where thousands of people use
your app and give instant feedback on it. When I see good reviews in the app-store I know my job is done.
Two Years Down the Line
We see there are so many small ideas (apps) that have become a huge
success in the mobile medium. So I would like to continue designing
products that will enhance people lives. I would like to spread the
awareness of using design as an important aspect when developing any
apps for smart devices and to put India as one of the favorite
destinations for design as well.
What I Learnt Along the Way
Important lesson I have learnt is to learn from your previous
mistakes and use it as an opportunity and improvise on your next
projects. To be able to enjoy and to be original, honest and confident
in your efforts will take anyone a long way ahead.
Must Focus Areas For the Future
With all the latest mobile devices the technology is already there in-built. Steve Jobs said "The best thing you can do with technology is to make it disappear". I believe its upto the Design and UX community to think of ways to give these high technologies as simple as possible to the users. That is the future.
Books/ Websites I Recommend